William J. (Bill) Kellogg

President, La Jolla Beach and Tennis Club

William J. “Bill” Kellogg, President of La Jolla Beach & Tennis Club, Inc., is the fourth generation Kellogg family member to serve as president of the Kellogg-family properties. He joined the Club’s management team in September 1979 and in 1987 was named Vice President and Chief Financial Officer of La Jolla Beach & Tennis Club, Inc. In August of 1989, he became President and continues to serve as the Chief Financial Officer of the company. Kellogg is responsible for overseeing all family holdings, which consist of the La Jolla Beach & Tennis Club, The Sea Lodge at La Jolla Shores, The Marine Room Restaurant, The Shores Restaurant, the Playa del Oro Apartments and the F. W. Kellogg commercial building. Before joining the “Beach Club”, Kellogg served from 1974 to 1979 as the General Manager and Head Tennis Professional of the Westlake Swim and Tennis Club in Westlake, Calif.
An avid tennis player, Kellogg grew up playing tennis at the Altadena Town and Country Club in Altadena, CA and quickly established himself as a top-ranked Southern California junior. He attended the Thatcher School in Ojai, CA where he not only played on the varsity tennis team for all four years, but was also named captain of the varsity soccer team in his senior year.
After graduating from high school in 1969, Kellogg briefly competed in professional tournaments in Ireland, France and Switzerland. During that summer he also served as a linesman and chair umpire at Wimbledon.  Later, that year, after matriculating at Dartmouth College, Kellogg became the top-ranked player and captain of the freshman tennis team. He lettered in tennis all four years and was the #1 player and co-captain of the varsity tennis team in his senior year. He was named to the All-Ivy League Tennis Team in 1973 for his stellar record in doubles and represented Dartmouth in the NCAA championships in the spring of 1974. To this date, Kellogg’s playing record in college ranks among the top-ten all-time best for the college.  Kellogg graduated from Dartmouth College in 1973 with a bachelor’s degree in engineering science.
Kellogg currently serves as Sectional Delegate of the Southern California Tennis Association.  He was a longtime member of the International Advisory Council of the International Tennis Hall of Fame and served two terms on the Nominating Committee of the United States Tennis Association (USTA). He served the USTA as chairman of the Senior International Competition Committee and as a member of the USTA International Committee. Kellogg was also selected to be a member of the International Tennis Federation’s Veterans Committee.
For the extensive volunteer time he has devoted to community tennis, he was awarded the 2001 Eve Kraft Community Service Award by the USTA, an award given to individuals who demonstrate the ability to create, organize and carry out recreational tennis programs for people of all ages and ability levels.
In addition to his volunteer work for tennis, Kellogg is active in numerous community and professional organizations. Most notably, he served as President/Chairman of the Mt. Soledad Memorial Association from 1989 until 2012. This organization raised the money to build and operate the new Veterans Memorial Walls located at the top of Mt. Soledad in La Jolla, CA. Kellogg served for five years as President of the La Jolla Shores Association, presiding over community efforts to rewrite the La Jolla Community Plan and is a member of the La Jolla Town Council, the La Jolla Community Planning Association, and the La Jolla Historical Society, just to name a few. Kellogg was named to the Scripps Institution of Oceanography’s Director’s Circle Cabinet and to the Advisory Council of the Scripps Memorial Hospital
He and his wife, Tricia, reside in La Jolla, California and have two daughters and five grandsons.