Sell? Buy? Give? Considerations for a Family Enterprise Transition

Join PwC's Frank Graziano, U.S. Personal Financial Services Leader, Irene Estrada, Managing Director, and David Shaw, Publishing Director, Family Business Magazine, as they discuss the critical issues surrounding a family enterprise transition.

Economic change and the COVID-19 pandemic have created a moment ripe with opportunities for private companies looking to grow or transition. According to PwC’s 2021 Family Business Survey, 56% of U.S. family businesses expect to prioritize issues related to diversification and expansion in the next five years, closely followed by innovation/digitalization and evolution/new thinking. Market trends such as the SPAC boom and the continuous flow of investment into private markets will continue to fuel opportunities for some time. When considering a family enterprise transition, an appropriate strategy should blend personal and financial objectives as well as tax considerations into a comprehensive business plan to preserve family wealth.

This webinar will discuss:

  • Examining a business transition from both buyer and seller perspectives, including considerations such as structure, cash flow, and modeling out philanthropic interests
  • Deferral techniques, like the opportunity zone and QSBS, in anticipation of tax increases
  • A look at various types of trusts, including defective grantor trusts, GRATs, charitable split interest trusts



Frank Graziano

U.S. Personal Financial Services Leader, PwC

Frank is the leader of PwC’s US Personal Financial Services practice, and a tax partner in the Boston office. He has over 24 years of experience focusing on business assurance and taxation. Frank has been a trusted business advisor to many family enterprises in a broad range of industries, working extensively with corporate executives, high net worth individuals and their families. In his role, Frank specializes in various areas of tax – from S corporations, partnerships and trusts to foundations and individual taxes. He consults with clients on US, international, state and local taxation, mergers and acquisitions, due diligence analysis, tax reduction strategies, estate tax, individual tax, and family office planning. In addition to these services, he also has provided expert witness services.

Prior to leading the US Personal Financial Services practice, Frank has also served various leadership roles in the firm – serving as the Northeast Private Company Services Tax Leader, a member of the US extended leadership team, and also as the chief of staff to the US Tax Leader.

He received a BS degree in accounting from the University of Massachusetts at Dartmouth and an MS degree in taxation from Bentley College. He is a member of the American Institute of Certified Public Accountants in Massachusetts. Frank is also very active in the community and sits on two non-profit boards: Foster Kids of the Merrimack Valley and

Irene C. Estrada

Tax Managing Director, PwC

Irene is a Tax Managing Director who serves as a national resource to our Private Company Services practice, specializing in estate, gift, and trust issues for high net worth individuals. Irene has twenty plus years of experience advising clients on planning and compliance matters involving estate and gift tax, generation-skipping transfer tax, fiduciary income tax, and family business succession as well as international estate and gift issues, and pre-immigration tax planning. 

Before joining PwC, Irene was a managing director with KPMG’s national tax office focusing on estate, gift and trust matters.  She was also previously a vice president and senior wealth planner with PNC Wealth Management, where she provided advice on complex estate and other wealth planning issues.  Irene started her career as a trusts and estates attorney at Covington & Burling. Irene is a member of the AICPA’s trust technical resource panel and section 199A task force and frequently is involved in comment letters to the IRS and Treasury.


David Shaw

Publishing Director, Family Business Magazine

David Shaw is the publishing director of Family Business Magazine and its sister publication, Directors & Boards. With more than 30 years of experience in business-to-business and consumer media markets, he has served as an editor, publisher, publishing director, group publisher and group vice president of a variety of publications, trade shows, conferences and websites.

Prior to founding GRID Media, David served as senior vice president for Phillips Business Information Inc., where he oversaw nearly 100 discrete media properties, and helped build the business from $35 million to more than $100 million in annual revenues. He is a frequent author and speaker on issues related to business-to-business media, multi-generational family businesses and private and public company governance. He is married, with two grown children, one serving in the Navy and the other in law school.



• No cost to attend 

• Opportunity for questions and feedback

• Unbiased third-party family business education 

• All participants can receive a copy of the webinar materials after the event, upon request

• All participants receive Family Business Magazine weekly newsletter, with news, tips and trends that impact your family business. You may, of course, opt out at any time.

• 60 minutes -- maximum value for time