Sale of a Family Business: Best Practices & Costly Pitfalls to Avoid

Join Whittier Trust’s Senior Vice President Matthew W. Markatos, CFA,  and Vice President Elizabeth M. Anderson, CEPA, along with Family Business Magazine’s Publishing Director, David Shaw, as they cover the critical issues surrounding the sale of a family business. Senior-generation family members in the business and NextGens in or out of the business will leave this session with a clear sense of the benefits and complications of either approach. They also will recognize the financial and emotional risks of not planning.

When a family sells its business, the overlap between business and family can unearth unexpected challenges.  Proactive succession planning that navigates best practices and costly pitfalls can keep both the business and the family on track.

This webinar will highlight fundamental differences between preparing the business for a third-party sale and grooming it for a NextGen transition.  Both approaches require time and planning to achieve the best outcomes.  The paths are quite different, so knowing where your business is headed can make all the difference in the range of benefits your family receives after the transaction. 



Matthew W. Markatos

Senior Vice President, Whittier Trust

Matt is a Senior Vice President with Whittier Trust and provides client advisory and administration services to high-net-worth individuals and family groups. Matt’s expertise includes investment management, valuation analysis, estate and tax planning, charitable giving and real estate.
Matt brings over 25 years of experience in financial planning, private business valuation, public security analysis and portfolio management to help solve complex financial issues for clients. Prior to joining the Whittier Trust Company, Matt was an Executive Vice President and Managing Director for Stonebridge Capital Management, Inc. for over 19 years. His responsibilities included client advisory and financial planning, security analysis and comprehensive portfolio management. Matt’s experience prior to joining Stonebridge in 2000 includes the title of Shareholder at Van Deventer & Hoch Investment Counsel and Research Associate at Economic Analysis Corporation.
Matt has a B.A. in Mathematical Economics from Pomona College where he was a Pomona Scholar and the recipient of the Lorne D. Cook award in Economics. Matt is a CFA charterholder and is a member of the CFA Institute and the Los Angeles Society of Financial Analysts as well as a member of the Jonathan Club.
Elizabeth M. Anderson

Vice President, Whittier Trust

Liz is a Vice President and is focused on developing new relationships. She is based in the firm’s South Pasadena office. She oversees a number of relationships throughout Southern California and spends much of her time working in Santa Barbara, Montecito and Ventura, as well as Los Angeles and the San Fernando Valley.
She is responsible for a variety of marketing and business development strategies throughout the company, working closely with Client Advisors and Portfolio Managers in all offices. Liz’s strengths are solving complex financial and family dynamics issues for clients who seek to optimize their quality of life and the lives of those important to them.
Prior to joining Whittier Trust in 2014, Liz spent more than a decade directing marketing with a business law firm in Downtown Los Angeles, improving brand awareness and expanding the firm’s client base. She earned her Bachelor’s degree in English at the University of California, Berkeley, has a Certificate in Financial Planning from Pepperdine’s Graziadio School, and is a Certified Exit Planning Advisor.
A native of Los Angeles, she is active in a number of organizations throughout Southern California, including Association for Corporate Growth, the Pacific Council on International Policy, Exit Planning Institute, and the Huntington Library Society of Fellows. On a national level, Liz serves on the Pi Beta Phi Foundation Investment Committee.
David Shaw

Publishing Director, Family Business Magazine

David Shaw is the publishing director of Family Business Magazine and its sister publication, Directors & Boards. With more than 30 years of experience in business-to-business and consumer media markets, he has served as an editor, publisher, publishing director, group publisher and group vice president of a variety of publications, trade shows, conferences and websites.

Prior to founding GRID Media, David served as senior vice president for Phillips Business Information Inc., where he oversaw nearly 100 discrete media properties, and helped build the business from $35 million to more than $100 million in annual revenues. He is a frequent author and speaker on issues related to business-to-business media, multi-generational family businesses and private and public company governance. He is married, with two grown children, one serving in the Navy and the other in law school.


• No cost to attend 

• Opportunity for questions and feedback

• Unbiased third-party family business education 

• All participants can receive a copy of the webinar materials after the event, upon request

• All participants receive Family Business Magazine weekly newsletter, with news, tips and trends that impact your family business. You may, of course, opt out at any time.

• 60 minutes -- maximum value for time


Whittier Trust