Protecting Your Family Business in a Time of Disruption

Join Whittier Trust’s Brian Bissell, Senior Vice President and Client Advisor, and Caleb Silsby, Chief Portfolio Manager, along with David Shaw, Publishing Director, Family Business Magazine, as they discuss strategies for protecting your family business and family assets.


Business disruption will be a lasting byproduct of the COVID pandemic. The pandemic has had a major impact on the stock market, interest rates, commercial real estate and estate planning. The still-evolving business climate highlights the importance of protecting your family business and family assets. 

This webinar will present an overview of the disruption that has had a lasting effect on asset and wealth management, the things you can do to protect your family’s assets and the implications for your portfolio.



Brian Bissell

Senior Vice President, Client Advisor, Whittier Trust

Brian Bissell is a Senior Vice President and Client Advisor at the Orange County office of Whittier Trust.  He provides a full range of wealth management, family office and trust services, and has experience working with multiple generations of high net-worth families. 

Brian specializes in making complex estate-planning techniques, investment plans and asset-protection strategies clear and comprehensible.  He intimately knows the values and objectives of each family he works with.  Every client is unique with varying needs, and Brian excels at creating customized and individually tailored financial programs and solutions.

He received his MBA from the USC Marshall School of Business, where his focus was finance, and earned his Bachelor’s degree in business administration from Georgetown University’s McDonough School of Business.  He is both a Certified Trust and Financial Advisor (CTFA) and a Certified Financial Planner (CFP).  In addition, he holds a Professional Graduate Certificate in Real Estate Investment from Harvard University.

Brian is a member of the Orange County Estate Planning Council and the Association for Corporate Growth.  While at Georgetown, he was a member of the national championship-winning sailing team and a three-time All-American.  When he isn’t working, you can find him sailing in races such as the biennial Transpac or on a boat in Newport Harbor with his wife and dog. 


Caleb Silsby

Chief Portfolio Manager, Whittier Trust

Caleb is the Chief Portfolio Manager.  Caleb has been with Whittier Trust since 2006.  In addition to being co-manager of our fixed income team, he is a member of our Investment Committee and is responsible for analyzing energy companies for the core equity strategies.  Caleb manages portfolios for individual high net worth clients, foundations and endowments. 

Caleb received his MBA from the University of Southern California in addition to a graduate certificate in Financial Analysis and Valuation.  He has a Bachelor’s in Economics from St. Mary’s College of Maryland, Honors College.  He is a CFA® charterholder.

Caleb is a member of the CFA Orange County Society and he volunteers with Junior Achievement USA, the world’s largest organization dedicated to educating students about work force readiness and financial literacy.


David Shaw

Publishing Director, Family Business Magazine

David Shaw is the publishing director of Directors & Boards and its sister publication, Family Business. With more than 30 years of experience in business-to-business and consumer media markets, he has served as an editor, publisher, publishing director, group publisher and group vice president of a variety of publications, trade shows, conferences and websites.

Prior to founding GRID Media, David served as senior vice president for Phillips Business Information Inc., where he oversaw nearly 100 discrete media properties, and helped build the business from $35 million to more than $100 million in annual revenues. He is a frequent author and speaker on issues related to business-to-business media, multi-generational family businesses and private and public company governance. He is married, with two grown children, one serving in the Navy and the other in law school.


• No cost to attend 

• Opportunity for questions and feedback

• Unbiased third-party family business education 

• All participants can receive a copy of the webinar materials after the event, upon request

• All participants receive Family Business Magazine weekly newsletter, with news, tips and trends that impact your family business. You may, of course, opt out at any time.

• 60 minutes -- maximum value for time