From private to public … and back again

The tiny stickers on each apple in the supermarket bin are an advertising opportunity. So are the giant graphics that cover the side of semi trucks. For companies to advertise in these places, someone must create the promotional products. One of the leaders in this business is The Vernon Co., a 111-year-old family-owned enterprise based in Newton, Iowa.

“We’re in the business of helping other companies market themselves and build brand awareness,” says Chris Vernon, the fourth-generation president and chief operating officer. “It’s a fun place to work.”

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About the Author(s)

Margaret Steen

Margaret Steen is a freelance writer and frequent contributor to Family Business.


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