They Foresee the Future and it Works for Them

The cycle of life starts every Monday morning at the publishing firm called The Kiplinger Washington Editors. It's then that Austin Kiplinger and his son Knight sit down with their 18 editors to discuss the contents of that week's Kiplinger Washington Letter and decide on assignments. All ideas are held up to the same words Austin's father used to cut to the heart of matters in 1923 when he published the first issue: “So what?”

“Or more crassly,” says Austin today, “how can our readers make a buck off this?” The contents of The Letter, as it's called by its editors today, are driven by the needs of its readers mostly owners of small and medium-sized businesses. “Our purpose is to be useful, to give readers clear information, reasoned judgment, sharp perspective, and guidance that allows them to make business decisions,” says Austin.

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