Pushing Out the Service Envelope

My grandfather, Maxwell Grossman, was a practical man. He had started our family’s business—the Massachusetts Envelope Co.—in 1910, and built it by building strong relationships. He also knew when to cut a deal, even with his competitors. When his second son—my father—was born in 1919, my grandfather walked into the rival Boston Envelope Co. to see the owner, Edgar McCallum. My grandfather said, “Mr. McCallum, I have a cigar for you. My wife has just given birth to our second lovely boy.”

Edgar McCallum said, “Have you decided what to name him, Max?”

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