How 25-year-old Somia Farid is making her mark on Edible Arrangements

By Lauri Union

At age 25, Somia Farid is already vice president and general manager of Netsolace, the IT service arm of her family business, Edible Arrangements, which her father Tariq Farid founded in 1999. Today Edible Arrangements, a global franchisor that specializes in fresh fruit arrangements, has more than 1,000 stores worldwide and revenues of over $500 million. How exactly does a 25-year-old, who employees remember as the little girl who loved wrapping arrangements, successfully step into such a leadership role?

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