“GOOD EVENING. Welcome to Roseland. Jaime Hernandez over there at the bar can make you a drink. Have a song request? Ask Ruben Hernandez, our deejay. Noella Hernandez can find you a snack. And if you'd like to learn the lambada, Mike Hernandez, our retired assistant general manager, can show you. Excuse me a moment; my brother's got a question in the front office. Enjoy…”
Siblings Hilary and Larry Ginsberg run Roseland, Manhattan's famous ballroom. Since Dad's real estate business footed the $3.5 million bill for the place 10 years ago, they've spent a million dollars renovating the 70-year-old music and dance landmark. Just down Broadway from Radio City Music Hall, Roseland is now a vast, flexible, art-deco cavern that can hold 3,450, and brings in top contemporary acts â and more than $3 million a year.