Customers for Life

There was never any doubt that Carl Sewell would take over his family's car dealership in Dallas. But the timing came as a shock. Sewell's father died just two years after Carl joined the business.

That was unsettling enough, but what Sewell — then 26 — found, as he went into the office after the funeral, was even worse. In 1967, there were only three Cadillac dealers in Dallas, and Sewell Village Cadillac was a distant third in both sales and profits.

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