Preparing All Generations for Successful NextGen Entry into the Enterprise

Join Katelyn Husereau, Senior Manager of CFAR’s Family Enterprise practice, and special guest Josh Blank of the Arthur M. Blank Family of Businesses (Atlanta Falcons Football Club, Atlanta United Soccer Club, Mercedes-Benz Stadium, PGA Tour Superstore and AMB West), along with David Shaw, Family Business Magazine’s Publishing Director, as they provide a firsthand account of what the NextGen entry process is like and what families preparing for it might consider.

Preparing family members — both parents and NextGens — for NextGen entry into the family enterprise doesn’t have to be stressful. Entry is successful when it taps into the passions and capabilities of the individual, in alignment with the needs of the enterprise.

This webinar will explore the approach to effective NexGen entry and will detail what the process can involve — from tactical steps like building individual and collective development plans or creating an official onboarding program, to broader engagement efforts like tackling cross-generational decision-making, building leadership potential and fostering continuity. Frameworks and models to consider will be shared to provoke thinking and stimulate discussion. Both NextGens and senior-generation family business members will leave the session with fresh thinking and a clear sense of how to approach the entry of the rising generation into their own family enterprise.


Katelyn Husereau

Senior Manager, CFAR’s Family Enterprise practice

Katelyn Husereau, Senior Manager, is an integral member of CFAR’s Family Enterprise practice. Katelyn combines over 10 years of experience with an innate curiosity and compassion to foster close partnerships with her clients. With careful attention to the intersection of hard and soft, Katelyn understands how relationships and data combine to drive meaningful outcomes.

Katelyn is an expert in next generation development, where she brings the full scope of her professional experience to bear, helping clients cultivate innovative solutions to questions of continuity and succession. Her approach takes into account both the “here and now” and big picture, understanding how day-to-day efforts like stakeholder management or communication can help drive or impede overarching efforts like strategy or leadership succession.

Before joining CFAR, Katelyn was the Assistant Director of the Center for Family Business at Northeastern University. In this role, she had responsibility for the strategy and operations of the Center, where she expanded the educational experience of family business members, increased participation in Center programs, supported next generation students interested in exploring entry into their family enterprises, and facilitated of the Center’s Family Business Peer Group.


Joshua T. Blank

Next generation family member, Arthur Blank Family of Businesses

Joshua T. Blank is a next generation member of the Arthur Blank Family of Businesses. Josh graduated from Elon University in 2020 majoring in Sports and Event Management with a minor in Professional Sales. He played Midfielder on the Men’s Elon soccer team and was also captain of the team in his senior year. Josh has worked as an Atlanta United Intern since 2015, and he also interns with the Atlanta Falcons. Josh is currently living in New York City working for the NFL as a member of their Junior Rotational Program. He is working toward entry into his family businesses and hopes to also become involved in the Arthur M. Blank Family Foundation.

The family’s businesses include the Atlanta Falcons Football Club, Atlanta United Soccer Club, Mercedes-Benz Stadium, PGA Tour Superstore, and AMB West: Mountain Sky Guest Ranch, West Creek Ranch, and Paradise Valley Ranch. In addition to the businesses, the family engages in philanthropy through the Arthur M. Blank Family Foundation. Josh’s father, Arthur Blank is “a renowned entrepreneur as co-founder of The Home Depot, Arthur M. Blank is now recognized for his values-based Blank Family of Businesses and as one of America’s leading philanthropists.”


David Shaw

Publishing Director, Family Business Magazine

David Shaw is the publishing director of Directors & Boards and its sister publication, Family Business. With more than 30 years of experience in business-to-business and consumer media markets, he has served as an editor, publisher, publishing director, group publisher and group vice president of a variety of publications, trade shows, conferences and websites.

Prior to founding GRID Media, David served as senior vice president for Phillips Business Information Inc., where he oversaw nearly 100 discrete media properties, and helped build the business from $35 million to more than $100 million in annual revenues. He is a frequent author and speaker on issues related to business-to-business media, multi-generational family businesses and private and public company governance. He is married, with two grown children, one serving in the Navy and the other in law school.


• No cost to attend 

• Opportunity for questions and feedback

• Unbiased third-party family business education 

• All participants can receive a copy of the webinar materials after the event, upon request

• All participants receive Family Business Magazine weekly newsletter, with news, tips and trends that impact your family business. You may, of course, opt out at any time.

• 60 minutes -- maximum value for time