Laura Rea Dickey
Wed, January 11, 2017
Chief Executive Officer, Dickey's Barbecue Pit
Laura Rea Dickey currently serves as Chief Executive Officer of Dickey’s Barbecue Restaurants, Inc. Dickey served as the Chief Information Officer for eight years, and made the transition to CEO after excelling in her previous role. Dickey has worked in the marketing and information technology field for over 15 years, and has led the marketing, IT and training departments at Dickey’s Barbecue Restaurants, Inc. during her time there.
After graduating from Texas Christian University in 2001, Dickey went on to work at agencies such as Murray Brown Creative Group, The Richards Group and The Point Group. Through her years of agency experience, Dickey worked with brands such as W Hotels, American Heart Association, Blue Mesa, La Madeline and Chick-Fil-A. Dickey’s specialty is the intersection of technology and marketing, turning data insights into brand and business solutions.
In her time as CIO of Dickey’s Barbecue Restaurants, Inc., Dickey implemented countless new initiatives to improve the Dickey’s brand and better the business as a whole. Dickey found a way to merge technology and barbecue to create a way to better serve Dickey’s customers as well as the business, and has made Dickey’s a technology leader in restaurant industry.
Dickey's Barbecue Pit is a true American success story. In 1941, Travis Dickey, a World War I veteran, opened the first Dickey's Barbecue Pit in Dallas, Texas. Dickey was a true Texas character blessed with the gift of gab and the love of authentic, slow-smoked barbecue. In the beginning, Dickey’s Barbecue Pit was truly a family operation with Travis working the block and Miss Ollie Dickey serving sandwiches. Space on the restaurant sign was rented out to help pay the start-up costs for the restaurant and the menu was limited to beef brisket, pit hams, barbecue beans, potato chips, beer, bottled milk and sodas.
Brothers Roland and T.D. Dickey took over the business in 1967, continuing their father’s legacy of quality, hickory smoked signature meats. Under the direction of the Dickey brothers, Dickey’s Barbecue Pit expanded throughout the Dallas Fort Worth area and quickly became known throughout Texas for mouthwatering hickory-smoked barbecue, popular catered events and the iconic Big Yellow Cups. Franchising began in 1994 after loyal guests and barbecue fanatics demanded more locations. Today with over 530 locations in 43 states, loyal guests are what keep Dickey’s thriving in every community.