Jonathan Flack

Partner and US Family Business Services Co-Leader

As a leader of PwC’s US Family Business Services practice, Jonathan leverages his personable and entrepreneurial spirit to develop collaborative, trusted, and deeply-valued relationships with family-owned businesses. He strives to anticipate his client’s needs and to create diverse approaches, helping them achieve their business goals. 
His innovative and visionary spirit instills an empathetic mindset in his teams, creating a differentiating client experience. His entrepreneurial drive stems from his experience launching two offices for the US firm (Nashville & Charleston) where he identified and developed high-performing teams, quickly gaining deep client trust and respect.  
Jonathan is a lead engagement partner to some of the US’s largest family-owned businesses and leverages a strong global network of partners with a similar focus. He also taps external advisors (attorneys, family business counselors, trust advisors) as needed to deliver innovative solutions to multi-generational family businesses. 
As part of his role in leading the US family business practice for PwC, Jonathan spearheads the strategy, operations, talent development, thought-leadership and marketing for the family-owned business sector. He supports other client teams serving this sector and has published thought-leadership and led regional forums on family business issues. 
Jonathan is also an Assurance Partner where he has extensive international experience with multi-billion dollar, private clients. He assists clients with business transactions and new products. He started his career in the Carolinas working on large privately-held businesses in multiple industries.
Jonathan’s passion for family businesses starts with his own commitment to family. His wife, English, is a pediatric cardiologist at Vanderbilt and they have two daughters Laney and Sadie