At its core, a mission statement is a compass. It directs and aligns people toward true north. A mission statement crafted by the family can be referenced for guidance when decisions must be made, conflicts resolved or questions answered as family members journey toward success.
However, if the mission statement is not aligned with the family's beliefs, it will not resonate with family members, nor will it double as a compass should there come a time when the path or the journey grows unclear. In other words, the mission statement must be based on a family's shared values.