Atlanta-based Herschend Enterprises is the operating business of the Herschend family. It encompasses four divisions, all focused on providing wholesome family entertainment. The divisions are parks and resorts, digital and media, adventure tours, and live/touring shows. Attractions and properties under the Herschend umbrella include the Harlem Globetrotters, Dollywood, Silver Dollar City, Chuggington and Splash & Bubbles (with the Jim Henson Company). Herschend employs more than 12,000 individuals and hosts more than 14 million visitors annually.
In addition to its operating business, the family stewards a giving business (The Neighbor Company) and an investment business (Elmwood Management). The goal is for the enterprise to remain âFamily Held Forever.â