Family cleaning brand remains untarnished

Alison Gutterman does not like to clean. Some people do, she realizes, but she’s not one of them. That’s funny, because her family owns Jelmar, the Skokie, Ill.-based company behind CLR and RustX cleaners and a dozen others.

Alison knows she isn’t alone in her disdain for removing stains. Not long ago, Jelmar executives discussed how to motivate people to clean. One suggestion was to harness the power of music.

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