Digital Advertising

Digital & E-mail Advertising 2016
Rate Card #12

Webinars

Custom Webcasts:      $8,000 
Editorial Webcasts:  $3,000 multi-sponsor (per sponsor, minimum of three sponsors)

E-Blasts

E-Blasts:   $3,000 per email
(Availability is limited, so please book early; limited volume discounts available).

Digital Advertising

Family Business Magazine Website
(Rates per 30 days)

Interstitial on home page load:  $3,000
Interstitial on individual stories:  $2,500

Website Super Leaderboard:  $2,300
(970x90 pixels)
ROS Leaderboard: $1,500
(728x90 pixels)
ROS Medium Rectangle:  $2,000
(300x250 pixels)
Landing Page Skyscraper:  $2,000
(160x600 pixels)

Rich media available on interstitials, Medium Rectangle and Leaderboard

•    In-Banner Video (add $1,000)
•    Rich Media Expandables (add $500)

Special Digital Opportunities

Master sponsor of Family Business Magazine’s Digital Edition:  $2,000
(Delivered to digital subscribers and international members of the YPO Family Business Network, per issue.)

Family Business Magazine E-Newsletter
(24 editions per year, rates per issue)

Top leaderboard::  $2,500
Interstitial on clicked stories:  $2,500
Leaderboard:  $1,500
(468x60 pixels)

Native (Sponsored) Content

Creation and distribution, e-Newsletter and website.  One e-Newsletter issue, plus 30 days on the website:  $3,500.  Max 1000 words.

Family Business Basics Videos
Exclusively sponsor one or more videos in the Family Business Basics series for one year.  (All prices net)
Single video:  $4,000
Three videos:  $10,000
Five videos:  $15,000
Ten videos:  $25,000

Specifications

Maximum file size 25kb.  .gif, animated .gif and jpg preferred.

Flash Ad Specifications

Supported Positions
All standard ad positions can use Flash creative with the exception of newsletter units.

Required Files
For each Flash creative the .swf, .fla and backup .gif or .jpg file must be included. The .fla file will be used for troubleshooting only.

Flash Version
If the user does not have a Flash player installed on their machine, a backup .gif or .jpg will be served. Our standard Flash version is Flash 7. (We can accept up to Flash 10.) All prior versions are acceptable. Please note the higher the version of the Flash ad, the more the users will see the back up image. Go to Adobe's Flash Player Version Penetration page for an estimated percentage of users that have a particular version.

ActionScript Version
We will only accept files created with ActionScript 2.0 at this time.

clickTAG
All Flash ads must use clickTAG method to define the destination URL variable. Creatives that do not have the clickTAG method correctly implemented will be rejected. Go to this Flash clickTAG Tutorial for information on how to insert a clickTAG Actionscript into a Flash file. Here is a clickTAG Video Tutorial on how to add a clickTAG to a Flash ad.