Flash Ad Specifications
All standard ad positions can use Flash creative with the exception of newsletter units.
For each Flash creative the .swf, .fla and backup .gif or .jpg file must be included. The .fla file will be used for troubleshooting only.
If the user does not have a Flash player installed on their machine, a backup .gif or .jpg will be served. Our standard Flash version is Flash 7. (We can accept up to Flash 10.) All prior versions are acceptable. Please note the higher the version of the Flash ad, the more the users will see the back up image. Go to Adobe's Flash Player Version Penetration page for an estimated percentage of users that have a particular version.
We will only accept files created with ActionScript 2.0 at this time.
All Flash ads must use clickTAG method to define the destination URL variable. Creatives that do not have the clickTAG method correctly implemented will be rejected. Go to this Flash clickTAG Tutorial for information on how to insert a clickTAG Actionscript into a Flash file. Here is a clickTAG Video Tutorial on how to add a clickTAG to a Flash ad.