Branding the Family Business: Does It Work or Does It Hurt?

Seminar presented by the Stetson University School of Business Administration and Family Enterprise Center, 1 to 4 p.m., at Stetson University’s Lynn Business Center, Rinker Auditorium.

Topics to be presented include:

• How does the family business brand affect performance?

• Does branding the family firm affect the attractiveness to potential employees?

• What are the keys to successful family branding?

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