Branding the Family Business: Does It Work or Does It Hurt?
Seminar presented by the Stetson University School of Business Administration and Family Enterprise Center, 1 to 4 p.m., at Stetson University's Lynn Business Center, Rinker Auditorium.
Topics to be presented include:
• How does the family business brand affect performance?
• Does branding the family firm affect the attractiveness to potential employees?
• What are the keys to successful family branding?
See here for more information.