Fri, July 28, 2017
Betsy Johnson is co-founder and president of SwimZip, the stylish go-to brand for sun protective clothing, sun hats, rash guards and swimwear for mostly children. The self-titled mompreneur created the company in early 2010 with her brother and co-founder Berry Wanless.
In the summer of 2013, Betsy and Berry flew to Los Angeles to pitch the business on Shark Tank to Mark Cuban, Lori Greiner, Robert Herjavec, Daymond John and Kevin O’Leary. The total pitch took about two hours and aired six months later on Jan. 24, 2014. The company was offered $60,000 for a 20-percent equity stake.
Since the SwimZip episode aired on Shark Tank, business has exploded for Betsy and Berry. In just two days after the show aired, their sales nearly surpassed what they had made the previous year. They’ve used their exposure to grow heir brand in brick and mortar and online stores, high-end hotels, boutiques, blogs and across social media. They also opened another business, Shedo Lane, makers of plush, fashion forward clothing with the highest rated UV protection. Shedo Lane generously gives 5% of net profits to non profit skin cancer fighting organizations.