Ben Grossman

Co-President, Grossman Marketing Group

 

Ben Grossman serves as co-president of fourth-generation Grossman Marketing Group, along with his brother David. Prior to assuming this position, Ben served as the director of his firm's Green Marketing & Sustainability Practice, which he launched in 2006. Through this group, he and his team work with clients to help them identify environmentally-conscious business practices as a way to differentiate them from their competition and establish a competitive advantage in their respective fields. Ben was the 2009 recipient of the New England Direct Marketing Association Prodigy Award. The Prodigy Award is given to one marketing professional each year in New England under the age of 30 who has added the most to the art and science of direct marketing in the prior year. Over the last several years, Ben has spoken to a number of groups on green marketing, including guest lectures in courses at Columbia, Harvard and Tufts Universities. Ben is a regular blogger on green marketing and green business, and his blog can be reached at www.sustainableink.org.

Ben is also active in community affairs, serving as president of the Columbia Business School Alumni Club of Boston and on the Environmental League of Massachusetts Corporate Council.

Ben holds a BA from Princeton University and an MBA from Columbia Business School. Prior to Columbia, Ben worked as a strategy consultant to Fortune 500 clients, as well as started and sold a sportswear and marketing firm.

Grossman Marketing Group is a full-service provider of marketing communications materials and promotional products to customers in fields as varied as biotechnology, law, financial services and the arts. The company was founded more than 100 years ago by Ben and David's great-grandfather, Maxwell B. Grossman as Massachusetts Envelope Company. Ben and David became co-presidents after their father, Steve, stepped down to run for Massachusetts State Treasurer.