It took courage and spunk for two adventurous young men to launch an advertising agency in Detroit in 1929, when the country was teetering on the brink of the Great Depression.
Lawrence Michelson and Leonard Simons were fresh out of high school, with no clients and no experience. Advertising as we have come to know it was in its infancy.
Michelson and Simons' optimism paid off. The business they launched, now based in Troy, Mich., and called Simons-Michelson-Zieve Inc. (SMZ), is still going strong, three generations after its founding.