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Summer 2009

Family Business Legends: Alan Hassenfeld

Q&A with Alan Hassenfeld, chairman of the executive committee at Hasbro

By John Resnick

John Resnick: Alan, give me a snapshot today, an overview, of Hasbro.

Alan Hassenfeld: Let’s just say that Hasbro is in a wonderful position of constantly evolving. It has gone from really a history of first being in the textile business and then in the toy business … to coming up with its own brands, such as Potato Head and GI Joe. And then [acquiring] a number of other companies….

Under the present leadership it is really dealing with many different platforms. Yes, we have what is called the toy business. Yes, we have an entertainment business where you see movies like …



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