
Family
Business Magazine E-Newsletter
June
19, 2007

Contents
1.
Bancrofts reject plan to ensure paper's editorial independence.
2.
Family says it won't sell Hermes stake.
3.
Second-generation chief working to turn Huntsman around.
4.
Avoid actions that foster family feuds.
5.
Talking to the press can be a wise strategic move.


1. Bancrofts reject plan to ensure paper's editorial independence. The Bancroft family, which controls Wall Street Journal publisher Dow Jones & Co., has rejected a plan developed by its own lawyers in an effort to preserve the paper's editorial integrity if it were sold to Rupert Murdoch's News
Corp., the New York Times reported on June 15. The Los Angeles Times, which obtained a copy of the proposal, called it "an extraordinary document -- unusual in the severity of its prescriptions; stunning in its unspoken assumption of Murdoch's reflexive bad faith; revealing in that, all that notwithstanding, the Bancrofts correctly saw that the guarantees proposed still were inefficient.... [I]t's easy to see how easily Murdoch could -- and, surely, would -- have danced around them. LA Times columnist Tim Ruttan wrote, "At the end of the day, the Bancrofts may have come to grips with the real problem that impedes their ability to do business with Rupert Murdoch ... They want as much of Murdoch's money as they can get but want no one to think the less of them for taking it." Earlier, the New York Times had reported that "In a filing with the Securities and Exchange Commission, Dow Jones said it had amended its compensation plans so that 160 senior managers could take sizable severance payments with them if they were forced out after a sale," a move that suggested that the Dow Jones board thought the parties were close to a deal. In an article in New
York Magazine, James J. Cramer, co-founder of TheStreet.com,
wrote that Murdoch spoke with him about acquiring Dow Jones 11 years
ago. "I told him that the family had no desire to sell," Cramer wrote,
"and that the family's law firm might not even show a bid from him to
the Bancrofts. He sneered and informed me that one day they would."
Since then, Cramer wrote, "much has changed, most of it Dow Jones' own
doing, and the chance to stay independent has now been
squandered." (Sources: New York Times, June 8, 2007, June 15, 2007; New York, June 18, 2007; Los Angeles Times, June 16, 2007.)
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2. Family says it won't sell Hermes
stake. For months, there had been a run-up in shares of
Hermes International SA, traded on the Paris exchange, amid speculation
"that descendants of the company's founding family would loosed their
grip on the firm, possibly clearing the way toward a sale," the Wall Street Journal recently
reported. But now, the article noted, "Herrnes shares may be falling
out of fashion as business falters and the company's controlling family
maintains that it won't sell off its 72% stake." Hermes's first
non-family CEO, Patrick Thomas, was appointed in 2005, a move that
investors took as a sign the family "would slowly relinquish control of
the company," the Journal
reported. "But the opposite has occurred." The article noted that the
family "has tried hard over the years to insulate the Parisian company
from generational change that has resulted in the sale of many other
family-controlled businesses." Much of the 72% stake "is locked up in
shareholder pacts," the report noted. "In addition, Hermes's legal
structure under French law allows for a special committee made up
exclusively of family members to designate the chief executive and
scuttle a hostile takeover bid.... The company also adopted a
poison-pill resolution a year ago to provide further takeover
protection." Sales and profit growth have slowed at the company, the
article noted. "We will not favor growth at any price," Thomas told the
Journal. (Source: Wall Street Journal, June 7, 2007.)
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3. Second-generation chief working to
turn Huntsman around. Earlier in the decade, Huntsman
Corp. "almost went bust, a consequence of the fact that it was steeply
leveraged and that producing commodity chemicals ... is as volatile a
business as there is," according to a recent profile in Forbes. Under the direction of
second-generation leader Peter Huntsman, the company, publicly traded
since 2005, is now operating in 24 countries outside the U.S. and has
moved away from the basic-chemical business into higher-margin
differentiated and specialty businesses. Huntsman also cut costs
through divestitures, the article noted: "For a family company, saying
good-bye to longtime associates added to the stress." When the company
went public, almost all of the $1.6 billion raised went to pay off
debt, the article said; Huntsman is raising another $1.8 billion by
selling off factories. "Between credit rating upgrades and reduced
debt, Peter has sliced interest expense from $600 million in fiscal
2004 to an estimated $220 million for the fiscal year ending in June.
He did this while continuing the buildup in Asia.... Huntsman announced
the company's first quarterly dividend in February, and it plans to
divest the last of the U.S. commodity operations to Koch Industries for
$700 million." But Huntsman stock still trades below its initial
offering price, the report noted. (Source: Forbes, June 18, 2007.)
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4. Avoid actions that foster family
feuds. "Family feuds are fascinating in their universality
and generate a lot of publicity," writes family business adviser Dennis
T. Jaffe in The Family Business
Conflict Resolution Handbook. "But the personal pain generated
by family feuds and the business disasters they create harm employees,
families and society in general." Jaffe notes that "The seeds of a
family feud are planted years in advance. Patriarchs often don't let
their children know where they stand on important issues, how they feel
about them or what they want from them." He cites some examples of
parental behaviors that can precipitate a feud:
- Helping
one child in secret so the others don't know.
- Unrealistic
praise of the children's abilities and talent, or telling them they can
do anything they want.
- Not
letting anyone in the business of the family "hurt" family members by
evaluating them realistically or pressuring them for high performance.
- Changing
established plans when a child disappoints or disagrees with a parent.
- Letting
every child know there is space for him or her in the business, no
matter what.
- Not
taking a stand, especially in choosing a successor.

For more advice
on preventing or defusing conflict that can tear your family or
business apart, see The Family
Business Conflict Resolution Handbook. Learn more about the book
and see the table of contents here.
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5. Talking to the press can be a wise
strategic move. The just-published Summer 2007 issue of Family Business Magazine focuses on
family companies' ties to their communities. Included in this edition
is a two-part report on business owners and the media. "It's certainly
logical to dodge bad publicity," writes veteran family business
journalist Sharon Nelton, who has also been a public relations
specialist for three organizations, "but many family businesses shun
favorable notice as well.... The key for family businesses is to make a
concerted effort to protect and enhance the image of both the business
and the family." Nelton's article offers ten tips for addressing public
relations issues. Here are three of them:
- Develop a public relations/publicity policy.
"Your family should determine how to present its business to its
constituents and decide whether prominence in the media is important to
it. The policy should make clear who can talk to the media and under
what circumstances."
- Do a public relations audit. "Gather
clips about your company from newspapers and other publications. Do an
Internet search for your company and family names. The information you
gather will help you determine where you are strong as well as where
you are vulnerable. If you aren't happy about what you uncover, you can
begin to take remedial action."
- Be sure that your crisis management plans
include a communications component. "Crisis plans specify what
action is to be taken in the event of catastrophe, such as the
unexpected death or incapacitation of your CEO, having to file a
Chapter 11 bankruptcy, or a health or safety scare surrounding a
product made by your company."

For more public
relations tips, see "Managing publicity before it manages
you" by Sharon Nelton in the Summer 2007 issue of Family Business Magazine. Visit our website
for subscription information.
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